Slow fashion is more than just a purchase—it’s a conscious choice to contribute to a better world. At Sweet Nothing, every piece is thoughtfully designed and handmade with thought, embracing sustainability, individuality, and timeless style. The brand has evolved through many transformations, but its name was ultimately inspired by The Velvet Underground and the artistry of Lou Reed, reflecting a blend of nostalgia, rebellion, rarity of vintage wear, and effortless cool.

Founded by Sophia, a New York native now based in Hawai‘i, Sweet Nothing reflects her passion for craftsmanship, music, ethical fashion, and spontaneity. Each item is made with intention, using quality materials that honor both the wearer and the planet. From one-of-a-kind statement pieces to everyday essentials, there’s a little bit of everything—because fashion should feel personal, expressive, and, most importantly, made to last.

Thank you for shopping and being a part of the Sweet Nothing Community.